Extra Crispy (The Foundry)

LANDSCAPE

The publishing industry continues to struggle with monetization. The Foundry (formerly Time Inc. and now Meredith Corp.) is home to the innovators, creative thinkers and thought leaders driving a new age of digital content production. The studio’s focus is storytelling to millennials across various passion points to engage those audiences for advertising revenue. ExtraCrispy.com is centered around breakfast content. The goal is to attract new users and increase traffic. 

INSIGHT

There are no boundaries around breakfast today. Brunch culture has changed the way people eat, allowing for an “anything goes” vibe. 

GROWTH

This is current client work. The team has praised the insightful approach to creating and a fresh campaign to rejuvenate the site, its community and increase traffic. Influencer conversations are underway, and the client is also taking a deeper dive into campaign launch timing and execution. 

no rules. Breakfast without barriers.

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