LIVESTRONG.COM

LANDSCAPE

Demand Media set out to create a digital consumer health brand that inspired and empowered people to achieve their daily goals around living well. The site needed to connect visitors with useful tools, trustworthy information and a passionate, engaged community of likeminded people, who were willing to share their experiences. 

INSIGHT

Healthy living is about the small choices. Keep it simple. Keep it real. What people put into their bodies and how they move are the only two things a human has complete control over. 

GROWTH

LIVESTRONG.COM became the destination for all-things food, fitness and healthy living, as it was ranked as the largest single website in the U.S. in the health category by 2011. All of the site's tools have lasted a decade, and continue to help a passionate community of consumers. 

  • LIVESTRONG.COM's Calorie Tracker™ was the top grossing paid  in the health category and was #49 among the most popular paid iPhone apps of all time - across all categories.
  • MyQuit Coach™ for smoking prevention, reached the #8 most popular paid mobile app in the health category according to Apple.
  • Additionally, the brand's recipe tool continues to thrive with millions of recipes added and exchanged among users to date.

DARE TO CHANGE YOUR LIFE.

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