Apple

LANDSCAPE

Conditions in Apple factories abroad have garnered some attention over the last few years. With socially conscious shopping at the forefront today, Apple looks to revisits its CSR strategy and how to potentially elevate social and environmental issues with its consumer.    

INSIGHT

Majority of consumers are not aware of any issues, and are equally not aware of any socially or environmental initiatives when it comes to Apple. Increasingly people want to buy products from companies who care. 

GROWTH

This is current client work that is in the concept stage. The client praised the research, strategic approach and campaign. The team is now exploring more detail around timing, budgets and execution.

Think Different. Think Forward.

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