USING DATA-DRIVEN STRATEGY TO GARNER A DEEPER UNDERSTANDING OF HUMAN BEHAVIOR, YASMEEN HELPS BRANDS MAKE MORE INFORMED, EFFECTIVE DECISIONS THAT CREATE LONG-TERM SUCCESS. 

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Yasmeen is a seasoned professional with nearly twenty years of experience in developing and implementing successful marketing strategies for innovative and dynamic brands across the consumer and digital media landscape. Before joining global branding firm Siegel + Gale as Group Director, she was  the Founder of The Catapult Collective, a strategic marketing growth catalyst for global brands and start-ups. She has also been a management team member of several successful ventures, including serving as the CMO for SITO, as well as Genesis Media and head of marketing for PlaceIQ. She played an integral role in the business growth and expansion in the digital advertising space for each of these organizations. Yasmeen was also with Demand Media (now Leaf Group), leading marketing for publishing giants such as eHow.com and Cracked.com. She was key in building the company’s portfolio of branded sites to position Demand for its successful IPO. Prior to Demand, Yasmeen held lead account roles at Edelman both in the digital and consumer space, where she spearheaded award-winning marketing and communication launches for numerous global brands such as Starbucks, Fox, Microsoft and more. 

Yasmeen holds a B.S. in journalism from Boston University, an MBA from Pepperdine and an M.S. in Strategic Communication from Columbia University. She was named to 2015’s 40 Under 40 by DM News and was also the recipient of the Marketing Maverick Award to honor her achievements as one of the industry's exceptional brand strategists.